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Billboard campaign
Client:
POCC, Clear Channel
About client and audience:
Raise awareness of self-care practices with artists of colour via a nation-wide billboard campaign
Project objective:
Help local residents who live nearby the next BESS development site to have a clearer understanding of how the Battery Energy Storage System works to support the national grid, and the amount of energy it can provide, as part of their wider mission to support the journey to net zero.
Draft process:
UK-wide billboard campaign to raise awareness of self-care practices through artists of colour
The conversion
Infographics and illustrations
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