Partners Feedback for Foundation CHANEL
Objective:
Get
Older people with and without dementia and Parkinson's, living in care homes or with at home care, in South, Mid and North Essex
Who
are experiencing loneliness, physical disability and/or reduced memory function, with a curiosity about dance and/or meeting new poeple
To
Attend one or several of five DNA adult dance classes, where they can make new friends, reconnect with their bodies and feel joy
By
advertising DNA's adult classes through easy to read posters in varying formats, that read both the carers (staff and family members) and the individuals.
Solutions:
Dancing for Joy Conference 2025
Social media posts to invite those who provide care and activities for older adults to the Dancing for Joy conference.
The Big Give Campaign Banner
Banner for the charity campaign to maximise engagement and donations.
Class Program Posters
Turned inaccessible, text-heavy posters into bold, inclusive designs that clearly showcase every class.
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Intergenerational School & Care Home Project
Connected primary school children and care home residents through shared dance sessions and a final show. Designed an illustration representing the project for client and stakeholder's comms which we then turned into a playful dance spinner, stickers and postcards as simple, memory-friendly keepsakes to spark daily movement for all ages.
Dancing with Parkinson’s Technology Experience Day
Designed a double-sided leaflet invitation and Instagram posts showcasing an innovative VR + dance experience for older adults.
Virtual Dance Party & Social Media Campaign
Created social media graphics and a program of events to guide older adults through virtual dance classes during lockdown. Ensured accessibility for all abilities and tech support guidance.
