Hey freelance
illustrators + graphic designers 👋
Welcome to the Tool Shop!
🧰
A place for you to sharpen your tools when it comes to client onboarding, pricing and charging what your worth.
These 3 bundles are full of step-by-step guides, structured templates and automatic calculators. Built to give you the confidence and structure to grow a sustainable creative practice.​​​
ALL ARE PRINTABLE +
DIGITALLY EDITABLE
Briefing Bundle
​​
For a smooth start to every project you need a clear brief.
Designed to guide you and your client through everything from the project origins and aspirations, to target audiences and style direction, to budget and timelines.​
​
Use this briefing bundle to capture all the essential details from the start.
Includes:
-
Project Briefing Doc - Google Doc for you to guide the conversation and fill out during a client call.​
-
Project Briefing Form - Google Form that has the same questions in an alternative format for your clients to complete in their own time.
-
“GWTB” Diagram - PDF visual tool to help you clearly and concisely communicate the project objective and deliverables.
Quote Bundle
Stop guessing what to charge.
Set up with auto-calculations to help you accurately price projects based on deliverables, licensing and the value of your work beyond your time and labour. Plus calculate and allocate your hours to each stage of your process.
​​
Use this quote bundle to accurately price projects with confidence. ​
​
Includes:
-
Quote Calculator – Google Sheet to accurately calculate project quotes.
-
Licensing Explainer – PDF on how to charge based on the intended usage.
-
Design Deliverables Pricing Guide – Google Sheet with a rough pricing guide for a range of graphic design and illustration deliverables based on experience.
Licensing Explainer
Understand your value.
This is vital for illustrators and graphic designers! I get that it might feel a little abstract - I thought so too. Which is why I've created a mathematical formula to help us charge for the value our work provides beyond our time and labour.
This download includes:
-
Licensing Explainer - PDF on how to charge based on the intended use.
Proposal Bundle
Show that you are the one for the job.
Remind your client of your ability AND plan to deliver this project. Turn your project briefing into a concise project proposal which summarises the goal, deliverables, investment and timeline for the project.
Use this template to pitch your plan with clarity and professionalism.
​
Includes:
-
Project Proposal Presentation – Canva template.
-
“GWTB” Diagram - PDF visual tool to help you clearly and concisely communicate the project objective and deliverables.
GWTB Guide
Confidently communicate your project in 1-2 sentences.
The simpler you explain things, the more confident you come across, and the more capable you are perceived of being able to do the job. Use this simple briefing strategy tool created by award winning creative agency BBDO (NY Office) to make your client confident that you are the person for the job.
This download includes:
-
“GWTB” Diagram - PDF visual tool to help you clearly and concisely communicate the project objective and deliverables.